Campaigns

Campaigns send a template to many contacts at once. Go to Campaigns in the sidebar.

Before you start, you need at least one approved template and one contact group.

Quick Campaign

The fastest way to send. Click Quick Campaign and Wabot handles the rest:

1. Template & Variables: pick a template and fill in its variables.
2. Select Contacts: choose groups or tags.
3. Launch Options: Send Now, or schedule a date and time.

Full campaign

Click Add Campaign for full control. Each step unlocks once the previous one is complete.

1. Basic Details: enter a name, the assigned employee and the channel. Choose a Category (e.g. Product Promotion, Customer Feedback) and a Goal (e.g. Increase Sales, Generate Leads). Get AI Suggestions can write the description for you.

2. Templates & Variables: choose a pre-built template, or create one with the AI Generator or as a Custom Template. Then set the variables and media.

3. A/B Testing: add more templates to test against each other. Each version is sent to part of your audience.

4. Contacts: choose All Contacts, Tags or Groups, then refine the selection. You’ll see the estimated cost and expected delivery before you launch.

5. Schedule: choose how to launch:

   • Send Now
   • Schedule for Later: pick a date and time
   • Using API: copy an endpoint your system can call to launch the campaign (see the API)

   You can also limit messages per second and messages per user per minute.

6. ROI & Tracking: choose what counts as a conversion (message read, link click, customer response or a custom event), its value, and the attribution window (1–30 days). Optionally add UTM parameters, a cost per message and a webhook. Send a test message to yourself before launching.

Campaign settings

Setting	What it does
Free Session Campaign	Uses the free 24-hour window, for contacts who have messaged you recently. A/B testing is turned off
Drip Campaign	Sends a sequence of messages over time. The template steps become one Workflow step

Track results

The campaign list shows Sent, Delivered, Opened and Clicked for each campaign. From the row menu:

• Analytics: see who received, read, clicked or failed. You can chat with any recipient, or retry failed messages.
• Insights: delivery rate, open rate, click rate, cost, revenue, ROI, response time and engagement.
• Stop Execution: stops a running campaign.

Statuses

Status	Meaning
Pending	Waiting for approval, or waiting to start
Scheduled	Approved and set to send at the chosen time
Sent	Finished sending
Active	Running now

Sending limits

WhatsApp limits how many customers you can message each day, based on your messaging tier, and blocks or reports from recipients lower your quality rating. Only message people who opted in, and use Settings → Message Settings to set safe sending speeds.